The concept is derived from the reality of the project (rather than imposing a concept on the project). Every factor is considered in balance with the contribution of the client. This approach creates a positive relation of site, context, climate, local resources and crafts, with the client’s ideas, memories and emotions. The result are designs specific to site and client.

Other constraints, such as budgetary and regulatory, are seen as opportunities. When these factors are the basis of the design concept the client’s requirements can be met and exceeded to enrich the ultimate goal of every project, the experience.